I'm a graphic designer and artist whose goal is to make the world a more visually beautiful place.
By day, I work as the graphic designer for a national non-profit and produce industry-facing documents that go to governments, national and international partners, shareholders, members and the general public. Projects typically include presentations, reports, infographics, flat sheets, guides, and shareable images. Occasionally, there's branding, event design, and UX / web design.
After hours, I take on freelance projects to keep the creativity flowing.
When I'm away from my computer, you can find me pursuing my other passions: mountain biking, snowboarding, running, working out, birding and vintage shopping.
If you have an idea and think we’d work well together, send an email to: allison.modin@gmail.com.
I am currently available for work outside regular business hours (9am-5pm, Mon-Fri, EST).
Clients
Phyletic Clothing
GME Snowboards
Whistler Brewing
Talking Stick Festival
Gilson Snowboards
Bowen Island Brewing
Rockin' River Music Festival
Illumination Music & Arts Festival
Stack Religious Clothing
Drabbit (DJ)
Berlin Klassic Car Show
The Creekside Strays (band)
Lionra Agency
St. Marys Healthcare Foundation
Lonetree Cider
Calgary Stampede
Full Circle: First Nations Performance
BC Métis Federation
Shimano
Pintail (band)
Freeground (band)
Reckless Abandon (band)
Rooka (band)
Hey Y'all Hard Iced Tea
Specialties
Illustration
Graphic Design
Art
Web Design
Responsive Design
Mobile Design
Apparel Design
Print
Branding
Corporate Design
Snowboard Design
Logos
Editorial
Digital Design
Digital Ads
Email Campaigns
Photoshoot Direction
Creative Direction
Project Management
Editorial Layout
Typography
Art Direction
Sketching
Experience
Graphic Designer (contract) at Whistler Brewing Co. Jan 2015 – Mar 2015
I was hired on as the contract graphic designer, and was quickly immersed in creating internal sell sheets, promo material, posters, signage and social media graphics for all of the Whistler Brewing drinks. There were loose brand standards in place already, so it was my job to build on those and give the brand some punchy, eye catching new material that would appeal to the targeted demographic.
Graphic Designer (contract) at Bowen Island Brewing Jan 2015 – Mar 2015
I was hired on at Bowen Island to work on the same elements as I was at Whistler- print collateral, in-store signage, and social media headers and posts. The brand had the elements in place already, but, like the Whistler brand, it needed an update. I worked with the existing elements to revamp the designs, using bolder styles and more relevant layouts.
Graphic Designer (contract) at Rockin' River Music Fest 2015 Oct 2014 – Ongoing
I occasionally take on contract work from design firms that need an extra hand on a project; this was one of those. I was hired to take control of all design elements, which included posters, ads, highway road signs, illustration, character design, campsite badges, and t-shirts. There was no set look to the project, and I had complete creative control… so, being an illustrator, I decided to go in that direction. I decided on a cute, illustrative theme that would make the music festival easily identifiable, and that would look good across the board- on ads, merchandise, and decorative posters.
Artist (contract) at Gilson Snowboards Oct 2014 – Dec 2014
The guys at Gilson Boards contacted me about putting some art on their snowboard decks- the owner is a bird lover, and my bird art sparked his interest. I was given the green light to design 3 different decks, with one being put into production for this past season and two held over until next winter.
Graphic Designer and Web Designer (contract) at Rather Be Dog Walking Mar 2014 – Jun 2014
I was hired alongside my fiancé (a web developer, and co-owner of our web business, www.twobudgies.com ) to design and implement a new look for their website and logo, with the intent to bring it up to date in both image and usability.
Graphic Designer (contract) at Phyletic Lifestyle Clothing Jan 2014 – March 2014
I worked with the guys at Phyletic Lifestyle Clothing for a few months, where I was in charge of branding the company (it was new at the time), and then creating art for their first line of active wear. I then went further, and developed the colour palette for their Summer 2014 line of t-shirts, both for men and women.
Graphic Designer and Concept Artist at Trench Marketing Projects Ltd. May 2012 – May 2013
One half of the company sells large inflatable advertising products and characters, and the other half specializes in small scale advertising and business-related signage/print. As the designer for both companies, I was responsible for small jobs like logos and branding on already-designed products and apparel, as well as the impressive 50' tall custom-designed inflatables, for which I was the concept artist and renderer.
Graphic Designer and Web Designer at Prevail Music Apr 2011 – May 2012
I did all of the graphic and web design for the bands we signed, as well as for the company itself. When I was designing for artists, it was important to brand them so they’d appeal to their target audience. When I was doing design for the company, a more corporate, refined look was needed.
Digital Colourist (contract) at Conceptual Pathways Jan 2011 – April 2011
I was hired on contract by Conceptual Pathways as the colourist for a series of character illustrations for a piece of software called Powernoodle. There were approximately thirty historical characters in use for the game-themed online-meeting software, and I was to take the existing illustrations (which were no more than line art at the time) and add colour digitally. Using my Wacom Intuos 4 Tablet, I vectorized the pencil sketches, created the line art, and chose the colours for each one based on historical documents, the software’s existing colour schemes, and possible applications (and therefor possible contrasts), and then added base colours, highlights and shading.
Graphic Designer at Wilson TrophyFeb 2010 – Oct 2010
Wilson Trophy was a national supplier of provincial/state-level sporting event trophies and awards. I initially came on to design type-focused plaques, but ended up rotated between design and production.
Junior Graphic Designer at Black Cat Advertising Jan 2007 – Oct 2008
I was one of many designers in this small advertising firm. My jobs usually entailed bits and pieces of bigger jobs, such as photo editing, layouts, type editing and copy writing, but very often I’d be pulled into a campaign, and would be assisting lead designers from start to finish.
Graphic Designer at Designs Beyond WordsMarch 2006 – Jan 2007
I was the in-house graphic designer at this two person sign shop, and spent my days working on business cards, flyers, signage, car decalling, and direct mail pieces. I was also somewhat of a secretary, as I was the first person clients dealt in the business.
Education
Graphic Design at Seneca @ York U2002 – 2006
Skills
Print
Brand System Development
Presentations
Event graphics
Infographics
Apparel Design
UX and Web Design
Multipage Documents
Annual Reports
Posters
Adobe Photoshop
Microsoft Powerpoint
Canva
Sketch
Invision
Typography
Layout Desin
Colour Theory
Snowboard Design
Packaging Design
Social Media Assets